Like nearly everything else, behavior changes by location. This same concept can be applied to app usage. But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well. As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses.
In many ways, this graph mirrors what we saw previously. As downloads rise in India, it makes sense that users would spend more time using apps. There is one thing that remains consistent across the board for each of these countries. The time spent on mobile apps is growing each year. Take a country like Italy, with a fraction of the population compared India. Android dominates the global market share. Mobile apps are part of our daily lives.
Even though mobile usage and penetration are at an all-time high, every piece of data that we analyzed shows we are still trending upward. This is encouraging for anyone who has a mobile app or plans to build one. So use this guide as a reference to help you understand the mobile app industry from a download and usage perspective. Our easy-to-use platform allows you to create an iOS and Android app simultaneously, without writing a single line of code.
What metrics are you tracking to measure the usage statistics for your mobile app? Sign in. Users need to download your app. Users need to use your app. The Apple App Store has 1. There are 2. The average smartphone owner uses 10 apps per day and 30 apps each month. Global Downloads People all over the world are using smartphones and tablets. Free vs. The above graph is based on a research from Statista as of September Google Play vs. App Store Downloads There are to places where the overwhelming majority of mobile users are downloading apps.
I expect to see these trends continue in Most Popular App Store Categories In order for your app to be successful, you need to understand what consumers want. The gaming category dominates the App Store. Why is this happening? Tools — Mobile App Retention and Churn As you just learned, app usage is not guaranteed after a download. What does this mean for you and your app?
Mobile App Usage by Age Technology usage varies by generation. Mobile App Usage by Device Not all mobile usage is created equally. Smartphone App Usage Digital content can be consumed from so many devices. Smartphones vs. Tablet Usage While tablets may not be as popular as smartphones, they are used for specific purposes. They can, more than likely, find an App that is similar to yours which is free, so why would they bother purchasing yours when they can get the same one for free?
With free apps, there is literally zero download threshold. Nothing is standing in the way of the user. They can download your App on a whim, test it out and decide if they like it.
Free Apps generally receive more downloads than paid Apps. Leading on from this, free Apps make it easier to get tons of more users. This is particularly important for network-based apps, but beyond that, having lots of users for any App is certainly a good thing! If you own a Directory App that features local businesses, you can charge them being on the App itself, and promote them via Push Notifications at another cost. Dracolytch explains this point well:.
I think a good rule is "Use free software until it limits you and you need to upgrade to the paid". GIMP is not as good as Photoshop, but it's certainly good enough for the vast majority of users. Still, I know people who by Photoshop because "it's the best", even though they never actually use any of the features they're paying for.
Depending on your needs, free software might do the trick but paid software almost always will. When talking about free software, drLouie makes a very good point:. Paid is easy to define, but free is another story. Are you wanting to discuss free as in beer or free as in speech? In this post, we're talking free as in beer but Cass Lopez points out a remaining concern:.
Chrome probably acquires more personal information than a porta-potty does human waste, but both do so silently and with uninhibited passion. Metaphors aside, remember that when you get something for free you're probably the product. In the end, the argument really comes down to quality.
Free can make up for a few shortcomings, especially when they don't matter to most users, but mmmat notes that quality software often rises to the top:. I think like most people have already pointed out, there's good and bad of both paid and free in the desktop space.
Personally I've managed well over a decade using free software occasional apps for my phone and games for the PS3 notwithstanding and got everything I want and need done just fine.
What is worth noting is the prevalence of free software outside the desktop. Just in the web arena we're talking about apache, nginx, mysql, hadoop, postgres, postfix and more; not to mention lower-level things like openSSH and so on. Lower level again - the Linux kernel itself is a seriously big player, and the various free bits of software which run atop it to make a full-powered OS.
Everyone remembers that scene in the Facebook movie where Zuckerburg and his co-founder go head to head over making advertising deals. Which of them was correct in the end? This is the strategy that kept Facebook from becoming another MySpace. Free apps are all about playing the long game, and almost all the top-rated app developers apply the same strategy.
Freemium pricing structures are particularly complicated and come in several flavors. However, there is a difference between iOS and Android users when it comes to app monetization strategies. Apple users are more likely to pay for apps while Android users usually go for free apps. Fact: making your dream app costs money.
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