This space, equivalent to at least the height or width of the icon block, must be kept clear of any other design element. The centered university logo should never be printed smaller than 0. When displayed on screen, it should never appear smaller than 75 pixels tall. Horizontal university logos should never be printed smaller than 0. When displayed on screen, they should never appear smaller than 30 pixels tall. The minimum size is defined by the height of the university logo, even when you are using the tagline logo or a unit logo.
Layout or proportions of files may not be adjusted to meet this minimum size standard. You may not use more than one university logo, unit logo, or unit shortcut in the same design space, such as on the same page of a print communication.
You also may not combine multiple unit names into one logo. If you need to identify more than one university entity equally on a communication, you should use one logo, preferably the university logo, and list multiple units as part of the content or within the design.
Skip to content Skip to main navigation Report an accessibility issue. The logo is the primary signifier of our brand identity. Main University Logo The university logo combines two elements: the Power T icon block and the wordmark.
Centered preferred. Left Aligned. Right Aligned. Centered Lockup preferred. Left Aligned Lockup. Right Aligned Lockup. Standard preferred. Reversed on Dark. Reversed on Orange. Do Always include either the university logo, the tagline logo, or a unit logo in all university communications.
Whenever possible, use the centered version of a logo in the standard color. Always adhere to the clear space and minimum size standards to ensure legibility. This includes stretching, squeezing, skewing, or otherwise distorting proportions or adjusting the layout or design. Exceptions may apply. The primary logo is the preferred visual representation of the UT System. It consists of three elements—the UT icon, wordmark and system identifier. The primary logo is available for use and download in three formats.
Space, size and background color dictate usage. Please use the primary logo exactly as it is—do not crop, change, redraw, rotate or alter the mark in any way. Minimum recommended height for aligned left version is. Limited use option for identifying the UT System brand on stationery, templates and signage where a horizontal placement is required. Minimum recommended height is.
Every communication or marketing collateral must include a logo.
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